costagrowth.
Talk to Costa Growth ↗
← All cases

AI · E-commerce

Sellesta

Building an operation in Brazil

Role
Country Manager
Timeline
2023
Costa Growth front
GTM & Market Entry
Impact highlight1 → 17 people6 months · Public case · Sellesta

The challenge

Bring AI-powered e-commerce and marketplace solutions to Brazil.

The work

Implemented the go-to-market strategy, expanded the team and developed retail partnerships.

The outcome

Team grew from 1 to 17 people in six months. One product launched and two more were introduced in Q4 FY23.

RELATED ARTIFACT

Market entry blueprint

ICP, priority market, value proposition and a 90-day action plan.

GTM MARKET ENTRY BLUEPRINT

Market entry blueprint

ICPMarketChannels90 days

MEDIA AND PUBLIC PROOF

The solution was also
publicly recognised.

Beyond editorial coverage, Sellesta appears in product reviews, videos and social channels — signals that show the solution in use and in circulation.

Editorial · expert commentaryClienteSA

Sellesta cria solução baseada em IA para potencializar vendas na Amazon e Mercado Livre

View publication
Editorial · expert commentaryMundo do Marketing

5 tendências prontas para transformar o e-commerce brasileiro em 2024

View publication
Authored · tactical authorityMundo do Marketing

5 erros comuns que podem arruinar suas campanhas de Amazon Ads

View publication
Editorial · expert guidanceMundo do Marketing

5 dicas para impulsionar vendas digitais neste Dia das Mães

View publication
Editorial · expert commentaryInvestNews

FedEx counters Amazon with a new e-commerce and AI platform

View publication
Editorial · expert commentaryRadar Digital Brasília

Varejistas brasileiros adotam novas estratégias para conquistar consumidores no e-commerce

View publication
LinkedIn · brand presenceLinkedIn · Sellesta Brasil

Sellesta Brasil no VTEX Day

View publication
LinkedIn · market eventLinkedIn · Marcelo Costa

Digitalks Ads · AI Revolution no CUBO Itaú

View publication
LinkedIn · customer relationshipsLinkedIn · Marcelo Costa

Sellesta Round Table · encontro com clientes

View publication