The challenge
Align the advertising operation with Latin American market needs.
AdTech
Yandex Ads
Reworking the route to market
Impact highlightRegional expansionBrazil and Latin America · Public case · Yandex Ads
The work
Reviewed the go-to-market strategy, restructured the operation and developed strategic partnerships.
The outcome
Strengthened the presence in Brazil and expanded operations across the region.
RELATED ARTIFACT
Decision scorecard
Priorities, risks and next moves for leadership and portfolios.
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GROWTH ADVISORY SCORECARD
Decision scorecard
PrioritiesRisksDecisionsNext step
MEDIA AND PUBLIC PROOF
Yandex Ads’ expansion
was documented.
Editorial coverage and LinkedIn posts document Yandex Ads’ entry into Brazil, its partner agenda and its presence at advertising industry events.
Editorial · flagship coverageEstadão / Broadcast
“Google russo” quer ampliar presença no Brasil
View publicationEditorial · flagship coverageTecMundo
Yandex: conheça o “Google Russo” que pode investir pesado no Brasil
View publicationEditorial · market entryBaguete
Yandex chega no Brasil
View publicationEditorial · partner ecosystemPortal da Propaganda
Yandex Ads realiza evento de gala no Catar e reconhece sete agências brasileiras
View publicationLinkedIn · market activationLinkedIn · Marcelo Costa
Yandex Ads · encontro com parceiros
View publicationLinkedIn · market eventLinkedIn · Marcelo Costa
Yandex Ads · Digitalks, dia 2
View publicationLinkedIn · market eventLinkedIn · Marcelo Costa
Yandex Ads · Digitalks, dia 1
View publicationLinkedIn · product positioningLinkedIn · Marcelo Costa
Yandex Ads LATAM · ferramentas de publicidade
View publicationLinkedIn · market eventLinkedIn · Marcelo Costa