The challenge
Launch and reposition a digital advertising operation from Brazil.
AdTech · E-commerce
Yango Ads
AdTech turnaround and expansion across Latin America
Impact highlightBrazil → LATAM6 months · launched from Brazil · Public case · Yango Ads
The work
Redesigned the Latin American operation, reviewed product priorities and connected the strategy to regional partnerships.
The outcome
The operation was transformed in six months and the regional launch started from Brazil in February 2025.
RELATED ARTIFACT
Decision scorecard
Priorities, risks and next moves for leadership and portfolios.
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GROWTH ADVISORY SCORECARD
Decision scorecard
PrioritiesRisksDecisionsNext step
MEDIA AND PUBLIC PROOF
Yango Ads’ arrival
gained visibility.
The references below relate exclusively to Yango Ads: coverage of its Brazil expansion plans and LinkedIn posts about the regional operation and NRF agenda.
Corporate communicationPRNewswire
Yango Ads seeks significant share of Brazil’s online advertising market
View publicationInternational editorialThe Rio Times
Russian Tech Giant Yango Targets Brazilian Market with Major Investment Plans
View publicationLinkedIn · executive voiceLinkedIn · Marcelo Costa
Yango Ads · aprendizados da NRF
View publicationLinkedIn · market activationLinkedIn · Marcelo Costa